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Small Business and Websites
Posts on Small Business and Websites.
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Small Business and Websites
Event Tracking in Google Analytics: What It Costs, and What's Worth Tracking
31 July 2026
In the last post I said conversion tracking is the part of a report that proves value. True, but it is also the part that takes real work, and most of it is not worth doing for a small business. Track the few events that equal money, skip the rest.
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Small Business and Websites
Google Analytics vs Cloudflare: What Your Website Report Actually Proves
31 July 2026
Website analytics is not a dashboard you glance at. Every number should prove something about what your site is delivering. Here is what Cloudflare and Google Analytics each prove, whether you need both, and where the numbers come from.
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Small Business and Websites
When Off-the-Shelf Software Hits a Wall
27 July 2026
SaaS platforms and plugins are built for the average user, so the step that is specific to your business becomes a manual chore. A custom build turns that chore into a button. Here is what that looks like, and when it is worth it.