Small Business and Websites

Musician promotional site with a custom brand identity

Designed and built solo, concept to live in two days

A promotional site for a musician, covering the whole job: the visual identity, the front end, and the deployment. It runs with no backend to maintain, using hosted services for the booking form and merch store.

Visit the live site Scott Freeborn — homepage

What went into it

  • Complete brand identity

    Logo, a custom raven character, wordmark and merch graphics, designed in Recraft to give the brand one consistent look across the site and the merchandise.

  • Responsive React front end

    Built with Vite and React, with parallax effects, an animated floating-cloud header, and a layout that holds up on phones.

  • Serverless integrations

    Formspree handles the booking form and Fourthwall runs the merch store, so the site takes bookings and sells products with no server to maintain and nothing to patch.

  • Deployed through CI/CD

    Ships to GitHub Pages through a GitHub Actions pipeline on a custom domain, so publishing a change is a push.

Screens

  • Raven brand mark — designed in Recraft
    Raven brand mark — designed in Recraft
  • Raven mascot character — designed in Recraft
    Raven mascot character — designed in Recraft
  • Illustrated Folk & Americana visual identity
    Illustrated Folk & Americana visual identity
  • Brand asset set — icons, illustrations & graphics designed in Recraft
    Brand asset set — icons, illustrations & graphics designed in Recraft

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